We all have our favourite social media websites and know how they work for our own personal use; Status updates declaring where we are going for the weekend and uploading pictures from crazy nights out partying. Tweets at our favourite celebrities and sharing what’s new and wonderful in the world with our followers. Pining our interests to let people know who we really are and what we like. Important note, don’t mistake your personal profile for your businesses, and these are not the kind of updates you should be releasing on your business accounts.
Social media is an excellent marketing tool to gain exposure, promote and make the public aware of whom and what your company has to offer. Used effectively it can be used for many areas in the business, ranging from recruitment to advertising. We have all heard of multinational companies getting social media very wrong, using the wrong platform to market a product or choosing the wrong site to advertise a campaign. Adopting the right social media strategy for your company can be the best way of setting your marketing strategy in the right direction. To do this you have to ask yourself these 5 questions!
1. Am I up to date?
It’s important you are up to date in latest developments in social media and have a strong online presence on the sites that are relevant to your business and target audience. A prime example of this is LinkedIn; a lot of multinational companies use this as a platform for screening candidates for jobs. But forget it can be used as a major marketing tool. One can create their own LinkedIn add campaign, boost their S.E.O, promote their blog feed and utilise events to engage clients. Points being, a lot of company’s know the basics about social networking sites but they’re unaware of the tools that can actually help them widen their scope, and hence help them reach a larger audience.
2. Am I relevant?
When it comes to writing on your platforms the key is to be brief and to the point. There isn’t any point in clogging up the news feed of your followers or friends, with tweets or messages of no specific purpose. A good tip is to link all your social media accounts, so when you are sending out a tweet that is relevant it reaches across a wider range and to a lot of people. Sending out the right messages at specific times is far more effective than bombarding people with rubbish.
3. Am I appealing to my followers?
A great tool for engaging with your followers on social media sites is to launch a competition or offer an incentive – for example, a discount for posting a company product on their Facebook wall or some other incentive that is exclusive to your following. This will encourage others to engage with you and use your products or services, essentially creating a domino effect.
4.Am I taking the right approach?
Depending on your target audience, one should adapt their communication strategy accordingly. Start conversations on your social media accounts that are topical to your area and entice followers to get involved in the conversation. For example if you are an insurance company, talk about the world economy and give your insights to what can be done to improve the situation.
The main aim is to come across as being human and to actually care about what your customers are saying. If they feel you are just promoting products, you will soon find that you will lose followers.
5. Am I interesting?
Your social media account is an extension of your business and in many ways your business personality. 95% of your customers are unaware of who you are, so churning out information that is repetitive and without any thought or imagination is a reflection of your brand. Social Media is a cost effective and fun way to be creative, so take advantage of it and should be a core part of any businesses marketing strategy.
Remember, when writing and managing social media profiles for a business it’s important to think and ask yourself the question?! Who would I most likely engage with or what mediums I would visit or listen to when looking at a specific area. Apply this to your strategy and go from there!
Bio: This is a guest post by Olan Ahern a freelance writer and social media enthusiast currently working on behalf of Sentiment Metrics, who specialise in social media monitoring tools.